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Group of women sitting together on a couch in a cozy living room.

OUR MISSION

More Than a Marketplace. A Movement.

NON-TOXIC

BLACK OWNED

QUALITY TESTED

1,900+ five-star reviews

  • Rated 5 out of 5 stars
    This is such a restorative product!

    Love how my hair feels after and the smell is just absolutely beautiful! This is my second bottle and will be back for the third!

    Asha K.
  • Rated 5 out of 5 stars
    I love this leave-in

    My daughter and I have different hair textures, but this product works excellently for both our hair, leaving it soft and moisturized for days. And as a bonus, it smells amazing.

    kaffy O.
  • Rated 5 out of 5 stars
    I use it periodically to refresh my curls and moisture between wash

    I love the subtle aroma too without the heavy fragrances. Iโ€™m a client for life (the kind that will show up at the hair salon with my own Eyi Dara products. Yes mam!). I like how it makes my hair feel (soft, defined curls) so why even chance what Iโ€™ve found to be the perfect system for me. Thank you for your amazing products!

    Asizat K.
  • Rated 5 out of 5 stars
    Great Shampoo Bar!

    I have now used the shampoo bar with my hair braided and in an Afro. I have also used it on my 3 yo sonโ€™s hair and I love it! We have 4C textured hair. Itโ€™s surprisingly moisturizing, our hair feels great after use. Iโ€™m happy with my purchase and will definitely buy again. I am hoping they will come out with a conditioner next.

    Seyi A.
  • Rated 5 out of 5 stars
    Great product to maintain healthy hair.

    Great product to maintain healthy hair.

    Ola A.
  • Rated 5 out of 5 stars
    Perfect for my beard

    This shampoo bar is what Iโ€™ve been looking for. I love the smell of the shampoo bar. It leaves my hair and beards feeling soft and nice.

    Toyin A.
  • Rated 5 out of 5 stars
    Amazing luxury brand

    I got the Eyi Dara shampoo bar and I didnโ€™t know what to expect. The shampoo bar and even the packaging was so luxurious and my wash experience was lovely. Iโ€™ll definitely be buying it again.

    Afolabi K.
  • Rated 5 out of 5 stars
    So different be this good!!!!

    I was taken aback after using this shampoo bar. This isn't like your everyday shampoo but it works way better than the average shampoo. This shampoo bar made my natural hair revert into its beautiful and defined state. I never knew shampoo alone could make my hair look and feel this good. I could literally do a wash and go after a shampoo alone. Get you some of this!!!!

    Kudirat A.
  • Rated 5 out of 5 stars
    Beautiful, gentle, luxurious feel on the head

    Love the name and overall presentation, from the packaging to the shampoo bar itself, to the care taken with delivery. Amazing! Well done!

    A bit expensive for me to order from here - Australia.

    Summayyah S.
  • Rated 5 out of 5 stars
    Great Shampoo Bar

    Eyi Dara shampoo bar was my first experience of shampoo bar and I am happy to share that it was a great experience. It made my hair soft and clean. The ease and not having to worry about pressing shampoo out of a container makes it super efficient. The bar is also a perfect size and hoping to get a good number of use out of it.

    Oluwatobi A.
  • Rated 5 out of 5 stars
    It was definitely a change of pace switching from bottled shampoo to a bar, however Iโ€™ve been quote satisfied with my experience so far

    Firstly, I appreciate the plastic free packaging reducing additional environmental pollutants, natural and traceable ingredients and most importantly the quality of the wash. The lather was rich and creamy with an amazing scent. It rinsed of easily leaving no residue on my hair. I havenโ€™t used it long but my hair has felt softer and less dry so looking forward to long term results. Delivery was also quick

    Jameel S.
  • Rated 5 out of 5 stars
    This shampoo bar leaves my hair feeling clean and soft and it lathers very easily.

    Also, the scent is amazing! I've tried different shampoo bars and they've left my hair feeling rough and like straw. Give this one a chance if you've been struggling to find a good shampoo bar.

    Parise
  • Rated 5 out of 5 stars
    I love Eyi Dara shampoo bar

    It is the real deal, filled with natural and clean nourishing ingredients best for your hair. It leaves my hair moisturized and soft, even without using conditioner after washing. Itโ€™s literally 2 in one. Imagine not having to deal with liquid shampoo bottles? Yea, super efficient. Definitely a 5 star!

    Tobi l.
  • Rated 5 out of 5 stars
    I really loved the shampoo bar

    Very moisturizing and it had a great smell. Highly recommend.

    Zee I.
  • Rated 5 out of 5 stars
    Love it

    Nice light scent, not oily and leaves my beard looking and feeling healthy.

    Quinch F.
  • Rated 5 out of 5 stars
    Love it

    Nice light scent, not oily and leaves my beard looking and feeling healthy.

    Quinch F.
  • Rated 5 out of 5 stars
    Love the smell and not greasy.

    Leaves my skin feeling healthy. Amazing product!

    Quinch F.
  • Rated 5 out of 5 stars
    Loved.. Loved...Loved the mask.

    Loved.. Loved...Loved the mask. It was refreshing. My skin felt so soft and

    had a nice glow afterwards. The serum felt so good it didn't leave a sticky residue or anything.

    tmj
  • Rated 5 out of 5 stars
    I absolutely LOVED your mask!!!

    I absolutely LOVED your mask!!! My skin was so bright, glowing and dewey! Will definitely purchase more! I also used cold globes over it. Fantastic!

    Winners C.
  • Rated 5 out of 5 stars
    Always whipped so perfect and it just glides on my skin! I love it!

    Always whipped so perfect and it just glides on my skin! I love it!

    India
  • Rated 5 out of 5 stars
    Excellent

    Excellent

    Michelle
  • Rated 5 out of 5 stars
    I wish the Everything Balm came in a bigger size!

    I wish the Everything Balm came in a bigger size!

    Renee
  • Rated 5 out of 5 stars
    My skin has never been happier!

    Iโ€™ve used Oma Organics as my exclusive body care products for two years. My skin has never been happier!

    Sarah
  • Rated 5 out of 5 stars
    Site is easy to navigate and products I needed were in stock

    Site is easy to navigate and products I needed were in stock

    Hadiza
  • Rated 5 out of 5 stars
    Love this body oil!

    Love this body oil!

    Leah
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SUSTAINABLE

NON-TOXIC

EFFECTIVE

Over 136 Black Artisan brands

carefully chosen by Black health experts

What we plant today will be harvested tomorrow

Personal Musings on Wellness, Legacy, and Living Well

Our Wellness, Our Way: Founder Reflection

Wellness has never been one-size-fits-allโ€”and for too long, the wellness industry ignored the needs, voices, and brilliance of Black women. When I founded BR + DAY, I wasnโ€™t just building a marketplace; I was building a movement rooted in trust, transparency, and true healing. This space is my way of sharing what Iโ€™m learning, questioning, and celebrating as I walk this path alongside you. From the beauty of non-toxic living to the complexity of conscious entrepreneurship, this is where Iโ€™ll reflect openly, honestly, and always in alignment with our wellnessโ€”our way.

What Is BR + DAY, and Why It Exists

What Is BR + DAY, and Why It Exists

Unblocking: The Debris Between Me and Love

Unblocking: The Debris Between Me and Love

Why Ingredient Transparency Matters for Black Womenโ€™s Health

Why Ingredient Transparency Matters for Black Womenโ€™s Health

Growing Black Business: The Vibrant Stories of Black Women Entrepreneurs